Smart & Fast

TECHNOLOGY - HR tech is speeding up hiring says Cas Turbak, director of technology for Randstad Sourceright’s Global Talent Innovation Centre.

Artificial intelligence technology is changing the way the world works, and human resources departments are no exception. Now more than ever, employers have unprecedented access to innovative technology that has completely reshaped the recruitment process. From matching systems and chatbots, to human cloud platforms and predictive analytics, advanced HR technologies are rapidly being implemented by companies across the world to quickly attract, acquire and manage talent.

In fact, a recent survey by Randstad Sourceright found that 68 per cent of human capital leaders surveyed believe that technology has made recruiting simpler and more efficient. Nearly 90 per cent of respondents also agreed that HR technology has boosted the attraction, engagement and retention of highly skilled workers.

As these advanced technologies continue to work their way into HR departments around the world, companies are finding that winning the war on talent requires a multi-pronged approach that simplifies the application process and improves access to job postings, all while incorporating consistent personal engagement from recruiters along the way.

Simplification

Matching and screening technologies have proven to be instrumental to companies by speeding up the most time intensive process of hiring – reviewing every individual application. Sophisticated programs like HiredScore can help identify unqualified candidates, while elevating those who are the best fit for a position. Innovative technology such as Montage can even engage with candidates through automated chats, and deliver invitations to the most qualified ones to self-schedule interviews through SMS texts.

Additionally, automated reference check programs have hastened hiring, for employers and candidates alike, by allowing hiring managers to send a short quiz about the candidate directly to the referee – eliminating the need to get someone on the phone. Employers are rapidly turning to platforms like Checkster to completely automate the reference check process.

Access

With the advancement of new human cloud platforms, recruiters have gained unprecedented access to a growing pool of job candidates. New tools, operating through social channels like LinkedIn or live virtual events, engage both those actively pursuing employment and passive candidates who are not looking for work, but could be drawn in by a perfect-fit position.

Today, job postings are getting more visibility than ever, through systems like Google Jobs that allow recruiters to use social media as job platforms to promote open positions. In concert with specialised targeting, social media sites like Twitter and Facebook get job opportunities in front of ideal passive candidates based on their experience, skills and interests.

Additionally, human cloud platforms such as Twago allow organisations using Managed Service Provider (MSP) solutions to quickly and easily hire independent contractors for specific jobs or projects up for bid.

Personal engagement

Although some chatbots may be advanced enough to feel like a job candidate is talking with a human, relying only on HR technology to recruit qualified workers can damage a company’s candidate experience. However, consistent and personal engagement with candidates and applicants throughout the application process, which can be done through virtual reality platforms such as Brazen, can help companies acquire top talent and improve their employer brand.

In fact, although Randstad Sourceright’s recent survey found that nearly three-quarters of employers believe that advanced HR technology will play an important role in their future hiring strategies, a growing number are reporting that consistent engagement from recruiters is also necessary to attract and acquire top talent in today’s challenging labor market. 

While the digital age has delivered a surplus of innovative HR technologies, striking the right balance between AI implementation with a personalised human touch to recruitment must be a top priority for companies competing for highly skilled workers. Doing so will not only maximise the true potential of advanced technology, but will improve a company’s overall hiring strategy for years to come.